Toot Your Own Horn

The woman was well educated, well groomed, and spoke like a professional. Yet when asked about herself, she did not speak of her accomplishments, and she was very self-deprecating. When asked why, she responded, “I don’t want to sound like I’m bragging.”

Many people don’t talk about or post their accomplishments, or they discount themselves and their achievements with statements like “Oh, what I did was no big deal.” When you put yourself down, you make it easy to others not to take you or your work seriously.

In the business world, you can limit your chances of success when others don’t know what you do or what you have accomplished. Skillful self-promotion is a business strength. You don’t want to sound like a braggart, but you do want to highlight your accomplishments,

Here are eight suggestions for promoting yourself successfully without being off-putting: 

1. Be visible. Get involved at your company. Join any company clubs or activities that interest you. Use the work gym, if there is one. Volunteer for assignments. Offer to make presentations, and volunteer to train others. If possible, write articles for your company publications. Run for office in your professional and community organizations.

2. Enter competitions and apply for awards. A lot of people avoid doing this—they say it’s too self-serving. Yet, winning awards is a way for people who know you, but especially those who don’t know you, to find out about your talents. It builds your credibility. And make sure you promote your successes. For instance, my selection as one of the Best 50 Women in Business in New Jersey by NJBIZ Magazine was highlighted on my website.

3. Post your accomplishments on your social-media sites. However, be careful not to mention the same accomplishment over and over. You can overdo it and make yourself sound like a braggart. There is a balance. You must speak of other things, not just about what you do well. This also can apply to forwarding good news about your team or your work to others via email.

4. Have a prepared self-introduction. You may find yourself in situations in which you have to introduce yourself. Being prepared will allow you to be comfortable speaking about yourself. Make sure you say your first and last name and add a few brief comments about yourself.

5. When asked, do tell. If someone asks you how you are doing at work, it is your opportunity to mention any new accomplishments. Without going into too much detail, tell the person about any recent promotions, unique projects, additional responsibilities, and so on. 

6. Weave your accomplishments into conversation, when appropriate. For example, when I talk in seminars about how men tend to interrupt more than women during meetings, I mention comments from my seminar participants in Oman, in the Middle East. These remarks add to the discussion, and they also highlight my international experience.

7. Use comparisons. I once coached a manager on how to use her experience preparing for the Boston Marathon as a way to answer questions about how she would prepare for a company’s market expansion. The comparisons were legitimate and helpful to her audience – and, of course, the higher-ups were quite impressed by the fact that she ran a marathon.

8. Speak well of others. You appear gracious when you speak of other peoples’ accomplishments, not just your own.


Pachter & Associates provides seminars and coaching on career development, business etiquette, and communication. For additional information, please contact Joyce Hoff at  joyce@pachter.com or 856.751.6141. (www.pachter.com)

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What’s in a title? A lot — especially for women

Why are female doctors introduced by first name while men are called ‘Doctor’?

This provocative headline was on a Washington Post article a few years ago that featured two women physicians at the Mayo Clinic who had noticed that their male colleagues were usually introduced at conferences as “Doctor So-and-so.” But the two women and other female doctors were often introduced by their first names, when the person introducing them was a man.

Last year, I heard the pilot of my flight introduce himself using his title of captain, but then introduce his co-pilot by her first name only.

And most recently a Wall Street Journal opinion piece by Joseph Epstein made minimizing remarks about Jill Biden’s use of her title “Dr.”, including the comment: Any chance you might drop the “Dr.” before your name? “Dr. Jill Biden” sounds and feels fraudulent, not to say a touch comic.

Is the use of titles a big deal? Yes. I believe it is. 

How people address you and what you call yourself really do matter. Names – and titles – have power. Names and titles may confer dignity, or take it away. They influence how you are perceived, and whether people take you seriously.

Though the problem of unequal introductions may not be on the same level as eliminating sexual harassment or the gender pay-gap, it is a communication concern with negative implications for women.

Denying professionals the prestige that a title conveys is a subtle way of undermining them.

Whom would you take more seriously, or believe was more competent: “Dr. Tom Jones” or “Sally Smith”? It seems obvious that it would be the person with the title, because that testifies to his training and professionalism.

The following six suggestions on use of titles and names will help you stop negatively influencing others’ perception of women, even inadvertently. These tips apply for both men and women, and to writing emails.  

1. Be consistent with your use of titles. Use professional titles equally for both men and women. If you are mentioning a man by his title, such as Doctor Jones or Professor Smith, refer to a woman the same way. This is valid whether you are giving a speaker introduction, introducing someone to other people at the office or in social situations, or simply mentioning people in informal discussions.

2. Use a woman’s title. Some organizations are very informal with names, but if professional titles are typically used in your organization, refer to women by theirs, such as Dr. (Sally) Jones.

3. Refer to friends/colleagues by their titles when in business settings. You may have a great relationship with Dr. Jones and use her first name when you are together. When you are with other people, however, you should refer to her by her title. You are recognizing her achievement in front of others. If you do not do this, you are establishing a norm that tells people it’s okay for them to call her by her first name. And that may not be the case. (This also applies to men.)

4. Be consistent with the honorific ‘Mr.’ and ‘Ms.’ This is similar to the first item. If you say or write, “Mr. Williams,” do the same for the woman, “Ms. Jones.” This conveys a level of respect for both parties. You do not want to say something like, “Mr. Williams and Karen went to the meeting.” In an informal setting you might also use first names for both, such as “Tom and Karen went to the meeting.”  

5. Refer to women in the workplace as ‘women.’ Businessmen aren’t referred to as boys; businesswomen shouldn’t be referred to as girls. The words “girls” and “boys” indicate children. I know, I know, you are going to say that it’s intended as a compliment, or it’s a way of expressing camaraderie, as in “girls’ night out” or “the girls I work with in the office.” But ultimately it fosters a less-professional image for women.  

6. Don’t use a woman’s nickname or shorter form of her first name —unless you know it is okay to do so or are asked to do so. Children are often called by nicknames. And many shortened names do not have the same standing as full names. My name is Barbara. Do not call me “Barb,” and definitely not “Barbie.” This situation can be tricky. Sometimes people, especially high-power people, will use their nicknames to seem friendly and more approachable. Christine Todd Whitman, the first woman governor of New Jersey and former head of the EPA, will often refer to herself as Christie Whitman. (Her current website is www.christiewhitman.com.)

Men also can be influenced by shortened names. According to a story about basketball legend Michael Jordan on the CBS show 60 Minutes a few years ago, he went from being called “Mike Jordan” to “Michael Jordan” after he scored the winning basket in the 1982 NCAA championship game.

(Note: At the beginning of my blog I didn’t refer to the author of the WSJ article as Joe or Joey Epstein. I used Joseph Epstein–giving him some measure of respect, which he seemingly didn’t want to give the First Lady-elect.)

Start paying attention to your word choices. You may be surprised at how you have been referring to women. Additional information on communication can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.

 

*This is a repost of a previous blog. It has been updated.

Pachter & Associates provides seminars and coaching on communication, business writing, professional presence, and presentation skills. Contact Joyce Hoff at joyce@pachter.com for more information (www.pachter.com)  

 

 

 

What’s in a title? A lot! Six tips to avoid undermining women

Why are female doctors introduced by first name while men are called ‘Doctor’?

This provocative headline was on a Washington Post article over a year ago that featured two women physicians at the Mayo Clinic who had noticed that their male colleagues were usually introduced at conferences as “Doctor So-and-so.” But the two women and other female doctors were often introduced by their first names, when the person introducing them was a man.

Is this a big deal?  Yes, I believe it is. And it is still happening.   

On a recent weekend I was on a plane where the captain introduced himself to the passengers this way: “This is Captain Jones. And I’m assisted today by Erica.” It seemed clear from his introduction that “Erica” was the first officer on the flight, or the co-pilot. 

How people address you and what you call yourself really do matter. Names – and titles – have power. Names and titles may confer dignity, or take it away. They influence how you are perceived, and whether people take you seriously.

Though unequal introductions may not be on the same level as eliminating sexual harassment or the gender pay-gap, they do constitute a communication concern with negative implications for women. Denying professionals the prestige that a title conveys is a subtle way of undermining them, even if it is unintentional.

Which of these people would you take more seriously, or believe was more competent: “Dr. Tom Jones” or “Sally Smith”? It seems obvious that it would be the person with the title, because that testifies to his training and professionalism.

Both men and women can benefit from the following suggestions about names and titles. They will help you to stop negatively influencing others’ perceptions of women, even inadvertently. These tips also apply when you are writing emails.

1. Use a woman’s title. Some organizations are very informal with names, but if professional titles are typically used in your organization, refer to women by theirs, such as Dr. (Sally) Jones.

2. Be consistent with your use of titles. Use professional titles equally for both men and women. If you are mentioning a man by his title, such as Doctor Jones or Professor Smith, refer to a woman the same way. This is valid whether you are giving a speaker introduction, introducing someone to other people at the office or in social situations, or simply mentioning people in informal discussions.

3. Refer to friends and colleagues by their titles when in business settings. You may have a great relationship with Dr. Jones and use her first name when you are together. When you are with other people, however, you should refer to her by her title. You are recognizing her achievement in front of others. If you do not do this, you are establishing a norm that tells people it’s okay for them to call her by her first name. And that may not be the case. (This also applies to men.)

4. Be consistent with the honorific ‘Mr.’ and ‘Ms.’ This is similar to the second item. If you say or write, “Mr. Williams,” do the same for the woman, “Ms. Jones.” This conveys a level of respect for both parties. You do not want to say something like, “Mr. Williams and Karen went to the meeting.” In an informal setting you might also use first names for both, such as “Tom and Karen went to the meeting.”  

5. Refer to women in the workplace as ‘women.’ Businessmen aren’t referred to as boys; businesswomen shouldn’t be referred to as girls. The words “girls” and “boys” indicate children. I know, I know, you are going to say that it’s intended as a compliment, or it’s a way of expressing camaraderie, as in “girls’ night out” or “the girls I work with in the office.” But ultimately it fosters a less-professional image for women.  

6. Do not refer to a woman by a nickname or shorter form of her first name —unless you are asked to do so. Children are often called by nicknames. And many shortened names do not have the same standing as full names. My name is Barbara. Do not call me “Barb,” and definitely not “Barbie.” This situation can be tricky. Sometimes people, especially high-power people, will use their nicknames to seem friendly and more approachable. Christine Todd Whitman, the first woman governor of New Jersey and former head of the EPA, will often refer to herself as Christie Whitman. (Her current website is www.christiewhitman.com.)

Men also can be influenced by shortened names. According to a story about basketball legend Michael Jordan on the CBS show 60 Minutes some years ago, he went from being called “Mike Jordan” to “Michael Jordan” after he scored the winning basket in the 1982 NCAA championship game.

Start paying attention to your word choices. Though you may not be doing everything mentioned here, you may be surprised at how you refer to women. Additional information on communication can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.

I post regularly on communication and etiquette.  We can connect via LinkedIn, Twitter, Facebook, and my website: www.pachter.com

About: Barbara Pachter is an internationally renowned business etiquette and communications speaker, coach and author of 11 business books. She helps individuals communicate more effectively and enhance their professional presence. (bpachter@pachter.com

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Women are being interrupted … again!

Yet another study shows women are interrupted more than men.  

A recent article in The New York Times, For Women in Economics, the Hostility Is Out in the Open, discusses a study reported last month that found when female economists presented their research findings, they were interrupted by audience members asking questions. The women received 12 percent more questions than men, and they were more likely to get questions that were patronizing or hostile.

Other examples of women being interrupted more than men include:

–A few years ago an article in the Harvard Business Review,  Female Supreme Court Justices are interrupted more by male justices and advocates, found that male justices interrupted female justices about three times as often as they interrupted each other during oral arguments. The research also found that “there is no point at which a woman is high-status enough not to be interrupted.”

–During a women’s communication seminar in Kuwait some years ago I commented that men interrupt women more than they interrupt other men. One of my students said, “Barbara, you’re right. You can see the American men interrupt the American women on your TV shows that we get here.” I was surprised that this gender bias was so obvious – but I really shouldn’t have been. 

When a woman is interrupted regularly with questions or comments (anyone can be interrupted occasionally), her credibility is being challenged, and her influence can certainly be minimized as a result.

The following suggestions can help women – and men – to manage interruptions assertively, whether people are asking unsolicited questions or interjecting unwanted comments during small meetings or large group presentations: 

Let people know when you will be taking questions. Either the speaker or the meeting organizer can tell people how the Q&A will be handled. Often the audience is asked to hold questions until the end – though this doesn’t mean everyone will do so! The Times article mentioned that “several universities have instituted rules meant to cut down on bad behavior, such as banning questions for the first 10 or 15 minutes of a talk so that speakers [economists] can get through at least the beginning of their presentations uninterrupted.”

Continue speaking. If you do so, the person trying to interrupt you often will stop talking. You may need to raise your volume a little to make sure the person hears you, but don’t shout.

Ask yourself: Are you making it easy for people to interrupt you?  Don’t underestimate the power of your nonverbal communication skills. Appear assertive – keep your body language open, and don’t cross your arms. Look at the audience. When you avoid looking at your audience, some members may feel emboldened to interrupt. Make sure you don’t move back when interrupted – it can make you appear fearful. Move towards audience members when you can. Check your rate of speech: Are you speaking too slowly, which allows others to jump in? Check your volume: Are you speaking loudly enough to have what you say come across authoritatively?

Defer answering, if the answer to the question will be explained later in your talk. Often, you can say, “I am going to hold off answering that question as I will be discussing that topic in a few minutes.” Of course, if the CEO asked the question, you may want to answer it right away!

Don’t be a puppet on your audience’s string. If the audience is shouting questions at you, make sure you repeat the question you are about to answer. If you don’t, you are being controlled by the audience as you try to field one question after another. When you take the time to repeat the question, you gain control – you decide which questions to address, and in what order. 

After you have answered someone’s question, do not ask, “Did that answer your question?” You could be setting yourself up, as the person may respond, “No.” And then what do you do? If the questioner wants more information, he or she will let you know – or seek you out later.

Additional information on how to make powerful presentations can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.    

Pachter & Associates provides seminars and coaching on communication, business writing, professional presence, and presentation skills. Contact Joyce Hoff at joyce@pachter.com for more information. (www.pachter.com)