Weâve established that leaders are always communicatingâeven when they donât realize they are. Itâs fair to say that 80 to 90 percent of the average leaderâs week is spent communicating. Yet, how much time are those same leaders spending on planning for those communications, and thinking about the messages that they send? Thatâs more like 10 percent.
Itâs a fact that leaders are used to putting time and energy into business plans, product launches, business succession plans, and more, but when it comes to planning for day-to-day communications, most fall down on the job. As I like to say, the Nike slogan, âJust Do it!â doesnât apply here. You can wing it and take a chance on your results, or you can make a plan and significantly increase your impact.